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Big companies write press releases. We write blogs. The difference? Not too sure. Don't really care.
After all, entrepreneurship is about being different and daring to be different. A few years back I used to lament about whether a shirt / pants and a tie will bring more luck, but that internal struggle is over. We are here to bring out products to the world, and being small light and fast ain't such a bad thing especially when you are in a fast moving business such as mobile phones and PDA phones.
Businesses research the market, try to predict the future demand and when that research is over, that product is also long outdated.
One question I really hate: "How many people do you have?" That's the same as
"How many commandos do you need to change a light bulb? 9 to turn the walls and 1 to hold the bulb."
There are 20 guys listed in a magazine credits, only 1-2 does the work so how do you explain that?
Big companies have ineffective people. They are flooded with them. 2 effective persons and 18 more to make things look good.
Companies have PRs to take care of corporate communication. We got a blog. Its the same. We want to communicate with consumers, bring them closer to the manufacturers, the brands, the brainchild behind each product. So go ahead, read all our news, views and reviews here.
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